Activision Blizzard has confirmed that it has ended its agreement with The9 for the operation of World of Warcraft in China. The MMO will now be operated in the country by another company, namely NetEase. The contract is rumored to be for a duration of three years and Activision Blizzard has not officially disclosed why it has chosen to change operators.

The main reason that seems to be behind this change of operator is linked to the royalties that Activision Blizzard is getting from China. Analysts are estimating that the royalty rate is set to reach 55%, wow gold more than double the previous one, and that 140 million dollars will be created for the maker of the game.

At the moment, there are about one million Chinese players of World of Warcraft, and that number is expected to increase, as more of the country is connected to broadband and as more players discover the MMO. Unfortunately, the MMO gamers from China are often stereotyped as being gold farmers and sellers who are more interested in gaming the system for personal profit rather than enjoying the title itself.

Robert Kotick, who is the chief executive officer of Activision, is saying that,