The next step in the evolution of the MMO species? Or just a gimmick? Eurogamer has noted Turbine's Jim Crowley is talking about the launch of a genuine social networking site for LOTRO players before year's end. Live news from the game world, character profiles, friends lists, and sharing screens and videos from the game.

I think this is a great idea. Virtual worlds need to move beyond the game client, particularly if it can let players do their MMO chores during convenient downtime during the day. If WoW had a mobile phone version of the auction house, for example, I don't think I'd have left when I did. lotro gold I'd have just kept playing that market to gain some gold between the times I could actually jump in and spend more genuine time playing the game. Allowing friends and guilds to interact as part of a world-specific social network can only be a good thing. Anyone see a downside?