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News > Slowing global growth of Warcraft-the "big...
Slowing global growth of Warcraft-the "big disaster" can become the market good

MMORPG market worldwide revenue in 2009 to 50 billion "World of Warcraft" marked slowdown in growth

Authority of the market, Strategy Analytics announced this week that its 2009 global MMORPG game market size and development of statistical analysis, the report to "MMORPG in the world: 2 districts legend" as the subject of the European and Asian markets MMORPG development. Reported that in 2009 global revenues MMORPG market up to 50 million, more than 17% the previous year.

But MMORPG game development in Europe and the United States and Asia are different in Asia from 2007 the markets started strong growth, which play a leading role in such as China's Shanda, Netease, South Korea's Nexon and NCsoft, the U.S. and European markets As the Blizzard "World of Warcraft," the weak, the development of slow growth.

Strategy Analytics analyst Martin Olausson, pointing out that "World of Warcraft" MMORPG market in Europe and America as represented by social games and host games in the fierce competition, the growth rate obviously slowed down. "World of Warcraft" in the 2009's performance does not make people very happy with the lack of new ideas is the "World of Warcraft," an important reason for slowdown.

He also pointed out that as the "World of Warcraft" to take on the form of payment card operating mode has been lagging behind, This is to attract more new players at a disadvantage. Free Games with props fee business model is rapidly growing Asian market was the key.

Although in 2009 the "World of Warcraft" MMORPG development represented a significant slowdown in Europe and America, but this year, Strategy Analytics still very bullish market, especially if the "World of Warcraft: The Catastrophe," as scheduled in the four quarter, then, that for Europe and the United States market is undoubtedly a huge positive. Therefore, they expect sales of the global market in 2010 MMORPG up to 80 billion U.S. dollars.


 

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