IRVINE, Calif. -- October 4, 2010

           Entertainment¡¯s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Blizzard Entertainment¡¯s titles, shifts in consumer spending trends, the impact of the current macroeconomic environment, the seasonal and cyclical nature of the interactive game market, declines in software pricing, product returns and price protection, product delays, retail acceptance of Blizzard Entertainment¡¯s products, competition from the used game market, industry competition and competition from other forms of entertainment, rapid changes in technology, industry standards and consumer preferences, including interest in specific genres such as real-time strategy, action¨Crole-playing and massively multiplayer online games, protection of proprietary rights, litigation against Blizzard Entertainment, maintenance of relationships with key personnel, customers, licensees, licensors, vendors and third-party developers, including the ability to attract, retain and develop key personnel and developers who can create high quality ¡°hit¡± titles, counterparty risks relating to customers, licensees, licensors and manufacturers, domestic and international economic, financial and political conditions and policies, foreign exchange rates and tax rates, and the identification of suitable future acquisition opportunities, and the other factors identified in the risk factors section of Activision Blizzard¡¯s most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Blizzard Entertainment and Activision Blizzard as of the date of this release, and neither Blizzard Entertainment nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Blizzard Entertainment or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

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       Cataclysm includes the best content weve ever created for World of Warcraft. It’s not just an expansion, but a re-creation of

much of the original Azeroth, complete with epic new high-level adventures for current players and a redesigned leveling

experience for those just starting out, said Mike Morhaime, CEO and cofounder of Blizzard Entertainment. With the help of our beta testers, were putting on the final polish, and we look forward to welcoming gamers around the world to enjoy it in just a couple of months.

          The first two World of Warcraft expansions, The Burning Crusadeshattered PC game sales records upon their release.* In

Cataclysm, the face of Azeroth will be forever altered by the return of the corrupted Dragon Aspect Deathwing. Players will

explore once-familiar areas of the world that have now been reshaped by the devastation and filled with new adventures. In an

effort to survive the planet-shattering cataclysm, two new playable races -- worgen and goblins -- will join the struggle between

the Alliance and the Horde. As players journey to the new level cap of 85, theyll discover newly revealed locations, acquire new

levels of power, and come face to face with Deathwing in a battle to determine the fate of the world.